Put relevance before volume
Sampling is more meaningful when the product belongs in the setting. Coffee at a morning event, a travel accessory at an outdoor stay or a skincare sample in a suitable guest experience can give people a reason to try it. Choose the audience and moment before deciding the quantity.
Make participation straightforward
Agree who receives the products, stores them and explains them. Provide appropriate product information and instructions. Discuss suitability, expiry dates, allergens or other relevant requirements with the host, depending on the product.
Respect the customer relationship
Trying a sample should not imply consent to marketing. If you want feedback or enquiries, agree a clear, optional way for guests to participate. Define how any information will be handled before the pilot begins.
Measure the pilot honestly
Agree the number of units, the distribution period and the reporting you can realistically provide. Units distributed, voluntary responses and subsequent enquiries measure different things. Use what you learn to improve the partnership rather than treating every sample as a sale.